Online Marketing and the Health and Fitness Industry

Tuesday, July 10, 2012
Keeping fit is very important for individuals not only to feel and look better but also to beat illness and sickness as they age. The health and fitness industry has seen steady growth in recent years with numerous fitness centers mushrooming everywhere. This industry could not avoid the Internet and most fitness professionals discovered new tools to promote their facilities online plus they even created products specifically for their online audience. They embrace online marketing within their growth strategy. Many are those fitness professionals who get lost when it comes to marketing and even more in online marketing. They are excellent in their training techniques but when it comes to online marketing, they simply freeze and do not know from where to start. First of all they have to focus on their objectives and on what they can create to differentiate of competition. Once these objectives are established, they have to be communicated to the potential clients. Many forget that the Internet provides them an international presence. One can target only their preferred locality. However I always recommend going beyond the local perimeter. If you have a good product that can make you more money, why limit it only to your locality? This is the beauty on the Internet. With a good online marketing strategy you can reach million of potential customers online. In fact, many were those who once they realized their online potential, they got into another world and could not stop creating products and enjoyed every second of their success. Online success must also be monitored with great caution. I’ve seen many in this industry that passed on the wrong message and actually ended up scaring customers away. There were many who claimed that their fitness routine is the only way to get fit and criticized competition. Now it might be the case that one has the best routine but this is a heavy statement. First I see is disrespectful to other industry professionals and secondly new techniques are discovered daily and hence such statement can only harm your image. The Internet provides endless information to your customers and they know how to decide. They can make you or break you. Humility is also an online virtue. Profits should not come before people. Profits will come in due time. Add value to your product and money will eventually come. It should be about helping people and adding value to their lives and not taking from them. It should be about having fun and enjoying life. So when you are drafting your online marketing strategy, always keep your clients in your mind. The end result will be that you will be proud of and can always rely on an online business based on your values, your passion, your training philosophy and your brand. Never let anyone to try to convince you otherwise. The health and fitness industry is a delicate and lucrative industry and hence do not play with people’s lives. Online marketing gives you the opportunity to grow your business. Do it with passion and you will reap the results.