Help Desk Hangouts: Mobilize Your AdWords Campaigns to Connect with More Customers

Friday, June 29, 2012
Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.


In our latest Help Desk Hangout On Air, we discussed mobile advertising using AdWords with Googlers +Dori Storbeck, +Courtney Pannell, +Adam Grunewald and +Jeffrey Cheng. The group shared reasons for advertising on mobile devices, best practices for creating mobile campaigns, and a few tips particular to mobile ads. If you missed it, you can watch the full hour-long Hangout on the Google Business YouTube channel (check out the video description for a minute-by-minute breakdown):


Here are a few of the questions you asked us to answer during the Hangout:

If I have a separate campaigns for targeting mobile vs. desktop, how should I determine what to bid for mobile?
There are significantly fewer ad slots on a mobile search result page than on a regular search result page, so setting competitive bids can be key to getting the visibility that comes with one of the two top positions, which are frequently above the organic results. We generally suggest you bid more aggressively on a mobile-specific campaign to help secure one of the top slots.

Since there are only two top ad slots above the organic results on mobile, aren’t the bids too high for small businesses to compete?
Currently there isn’t as much competition for certain types of businesses on mobile devices since many advertisers may be focused on targeting computers; savvy small business advertisers can take advantage of the fact that the mobile sphere might not be as saturated as the desktop sphere for their product offering or service right now.

If I use call extensions, can I allow users to click-to-call OR go to my website, or can they only click-to-call?
You have the option to choose whether we show links to your website and your phone number or whether we show only the link to your phone number with your ads.

Wait, so you’re telling me I have to create a new mobile-specific campaign and a mobile-friendly version of my website? That’s just way too much work, I don’t have time.
It’s actually really easy to do! You can quickly duplicate an existing campaign using AdWords Editor - a free program which you can download here. Just make sure to change the device targeting options so that your original campaign targets computers only and the copied campaign targets mobile devices only. We also have a great resource which can help determine whether your website is mobile friendly and even help create a mobile version of your site for you.


To learn more about how to get your mobile campaign started, visit our Help Center or check out the AdWords Community forum. And remember to tune in to the live stream of our next Help Desk Hangout on Wednesday, July 11 at 11 a.m. PT — topic to be announced on the Google+ Your Business page!


How the Killing of Osama Bin Laden Will Affect Business Travel

Tuesday, June 26, 2012

Introduction

The afterlife of Osama Bin Laden does not achieve the all-around blackmail of agitation but in abounding instances it will activate a new beachcomber or business biking threats. If you wish to apperceive added on how the killing of Osama Bin Laden will affect business biking afresh you charge to apprehend this article. This commodity will analyze the above delays, disruptions, risks and threats to business biking as a aftereffect of this top contour leader's death. By the end of the commodity you will apperceive the key issues affecting business biking as a aftereffect and be able to analyze the primary areas for biking planning and accident administration focus.

Bin Laden's Death

The afterlife of Osama will no added arresting the collapse and cessation of all-around agitator contest than if the CEO or administrator of a above multi-national were to die also. All-around and bounded agitation threats are fabricated up of networks, abounding bombastic and absolute of any one individual point of leadership. Standing Armies, Air Forces and Navies are aswell complete forth such lines. Would the afterlife of a General accompany an Army to a halt? Not likely. Therefore, while getting a above account and affecting accident for abounding it will accept little to no aftereffect on the command and ascendancy of affectionate agitator groups. It will activate some to act, assemblage to the could cause and even added drag Bin Laden as an figure for their actions, abundant the aforementioned as Che Guevara has acquired as the face of abandon fighters the apple over.

Terrorism

Terrorism charcoal a accessory blackmail to business biking based on the aggregate of biking and those affected. The albatross and assignment to activity such a blackmail still charcoal aural the government branch and not that of accumulated entities although they do charge to be acquainted of developments and capabilities for bounded governments to activity or anticipate attacks to ensure their travellers do not become targets or affected. Business travellers will still be added acceptable to be afflicted by delays, disruptions and threats from added accepted and common issues such as motor car accidents, illness, airline disputes and bad weather.

The Absolute Blackmail to Business Travel

The absolute blackmail to business travellers in the deathwatch of the afterlife of Bin Laden will be the consecutive acknowledgment by the all-around aerodynamics aegis and government intelligence agencies. Most will appearance this aftereffect as a success but aswell be anon focused on the abeyant for reprisal. Abounding individuals and groups are already in the avant-garde stages of planned attacks but others may blitz to activity and advance in abutment of Al Qaeda or Islamic extremists. Their committed absorption on these issues will aftereffect in greater inconsistencies, delays and threats to business travellers.

Airport Security

Airports will become even added capricious as to what and how aegis measures are implemented and changes are all but guaranteed. These changes will added agitate the ability and breeze of check-in, boarding, screening, arrivals and departures. However, the furnishings and access will not be accepted nor anticipated to the boilerplate traveller and delays, disruptions and absent flights will after-effects and added appulse the capability and ability of business travel. Company accident and aegis managers may aswell be on a critical and cease, append or adjourn business biking until they get "more information" on the situation, added compounding the issue. If history is any indication, any accessory or above adventure in the advancing weeks and months will aftereffect in knee-jerk aegis analysis solutions that appulse added travellers than it prevents terrorists.

Affected Demographics

Profiling and acute aegis measures will be activated to specific indigenous groups, nationalities and those traveling through articular biking corridors. Once afresh this will be inaccurate, inconsistent and blurred to the majority of travellers who will ache the added furnishings and possibly even claimed furnishings of such changes. Those traveling from the Middle East, of Pakistani ethnicity, Muslims, individual males, those with beards, women in burkas, travellers with no check-in luggage, those paying by banknote or even those that "act funny" at the airport will all draw the absorption of anyone who is searching at affidavit why anyone poses a blackmail or could attempt air assurance and security, accordingly requires interception.

Conclusion

The apple is no safer or riskier than it was the day afore Osama Bin Laden was killed. The consecutive accomplishments and reactions afterward his afterlife about will appulse the mural in which business travellers adventure through. Hopefully it will be concise but should we see the aboriginal adumbration of blackmail or letters from the government agencies afresh we are all acceptable to be subjected to greater delay, disruption and accident due to this almost low akin threat. Osama's afterlife will not announce the end of terrorism, business travellers charge to bethink there is connected and greater blackmail from the added routine, airport aegis will accept it's ups and down in the advancing weeks/months and the blush of your skin, accent, adoration and point of agent will all play a role on how you are beheld by the assorted aegis agencies.

While this accident should not accept had any above appulse aloft business travel, in absoluteness it will. Now you apperceive what the absolute threats are, you should adapt yourself and your travellers for the alley advanced to ensure they abide to abide productive, able and safe during the advance of their assorted business biking demands.

Webmaster Academy: A Primer on Search Engine Optimization

Thursday, June 21, 2012
If you have a website, you probably want it to be easy to find. Search engine optimization, or SEO, is “the process of improving the visibility of a website or a web page in search engines” (Wikipedia). While the most important thing to do is to always focus on providing your users with a great experience, here are some great optimization tips to get you started:

Optimizing Content
If there’s one thing to remember, it’s to make sure your website has high-quality content. Your content should be concise, relevant, and unique. Remember to use words that users would search for, which you can find more data on in Webmaster Tools.

Improving HTML
Make sure that your website contains all the proper HTML tags necessary for search engine crawlers to understand each page. Each web page should have a relevant title (created with the <title> element in HTML) that concisely describes that page’s content. Images should have alternate text (the alt HTML attribute) because Google is much better at understanding text than looking at pictures.

Relevant Publicity
While Google pays attention to everything on your website, it can also learn a lot about your site from other websites. Consider sharing your website with other communities online. Don’t know where to start? See if your local chamber of commerce website lists local businesses. Google uses external signals like these when evaluating your website.

Because doing all of this can be a daunting task, many businesses hire search engine optimizers (also called SEOs). Just like with anyone you hire, before bringing on an SEO make sure to complete your due diligence - here are some tips to make sure you are bringing on a great fit that abides by Google’s Webmaster Guidelines.

While search engine optimization can seem overwhelming at first, remember that it’s all about creating the best website for your users. A comprehensive list of SEO best practices can be found in Google’s SEO Starter Guide. For more information about how to build a great website that performs well in search, make sure to visit the Webmaster Academy.

Posted by Garen Checkley, Search Quality Team

The Business June 20th 2012, "Are You There God, It's Me The Business" Edition

Wednesday, June 20, 2012

The Business welcomes Young Adult author AMY REED reading from her new book, CRAZY. Amy also wrote BEAUTIFUL and CLEAN.

Supporting Amy will be Caitlin Gill, Chris Garcia, Chris Thayer, Sean Keane, and Bucky Sinister.

There's nothing funny about what happened to you in high school, although what happened to other people is HILARIOUS.

Some people say that comedy is tragedy plus time, but we're going to show you comedy is high school plus time plus therapy.

Learn from other AdWords advertisers in the AdWords Community!

Since its launch in mid-February 2012, the (still-new) AdWords Community, has been a place for for all kinds of AdWords users (from small businesses to bigger advertisers) from all over the world to come together and exchange ideas, advice and stories with other AdWords users. It's really inspiring to see people sharing their best practises, pointing each other to resources, and enthusiastically helping those who need it.


I’d like to share with you a few comments from our members on their experiences with the AdWords Community:

NehaGupta: “I am happy to be part of Google AdWords Community. I love to discuss about Google AdWords as much as I can as I believe discussions always bring something knowledgeable. Perfect platform for me. I am really excited spending more and more time here instead of Facebook. Everyday I’m learning new things and also trying to take part in conversation by replying answers asked in the forum.”

PPCBossman: “Hundreds of advertisers flow in and out of this Community on a daily/weekly basis and we all roll on as if it's just another day. ...There are great days where lots of problems get worked out, new advertisers are learning and members are achieving personal goals here within the Community. Just as any real life situations, we also have some down times too. ...I have had the most amazing experience here in the last few months, made some great friends, learned a ton and helped a few people along the way as well. But I keep coming back because I know that this Community, Visitors and Members alike, are here for me and guess what, they're here for YOU too! (for the full post click here)

David-nationalp: “I'm here because I'd like the ability to have some input into the direction that Google AdWords goes, understand what's going on in the PPC world, and be able to learn/share knowledge of Google AdWords.”

But the AdWords Community is more than just user discussions; you can find insightful articles (so called “AdWords Wikis”) written by expert users. You can learn more about the some of the community members, such as the Top Contributors, and what it takes to become one. And you can get some reassurance that the Google AdWords Community team is not just a bunch of robots. But instead of taking our word for it, why don't you go and find out for yourself! If you'd like, go ahead and leave us a comment by clicking on the "new message" button directly on the forum.

We are looking forward to see you in the Community!

Note: Currently, the AdWords Community is also available in the following languages: French, German, Spanish, Portuguese, Russian and Italian.

Posted by Zuzana S. Moran, AdWords Community Team

Help Desk Hangouts: Business Photos

Friday, June 15, 2012
Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.


In our latest Help Desk Hangout On Air, we got a tour of Business Photos, a way for local businesses to display beautiful interior photos on Google Maps. Business Photos gurus Aubrey and Derek guide us through some businesses already on board, show us how to sign up, and answer questions, live. Miss the event? You can watch the whole thing on the Google and Your Business YouTube channel.



Check out the video description on the YouTube page for a minute-by-minute breakdown.

Some of the questions we answered during the Hangout:

How do I sign up as a business owner?
The best way to sign up for a photo shoot is to go to the “Get Started” page on our website to find a Google certified Trusted Photographer in your area. Contact them directly to schedule a photo shoot. If there is not a photographer in your area, request a photo shoot here to help us expand our program to your city.

Which categories of businesses are eligible?
A wide variety of businesses can be apart of the Google Business Photos program such as restaurants, retail shops, salons, auto repair shops, auto dealerships, dental locations, and much more.

What if the I remodel my business after I’ve had photos taken?
You are welcome to contact a Trusted Photographer and coordinate an updated photo shoot, but it is up to the individual Trusted Photographer to decide the cost.

How do I sign up as a photographer?
If you are interested in becoming a Google Trusted Photographer, please apply on our website. A Recruiting Coordinator may be in touch with you depending on the demand of photographers in your city.

Be sure to join us for next week’s Hangout at 11 a.m. PDT Wednesday June 20, when we discuss Webmaster Academy SEO. We’ll be taking questions early next week on the Google+ Your Business page.

Find the Auto Car Loan Fit for You

Thursday, June 14, 2012
Finding a car is like finding a shoe that would fit you, except that you cannot find your perfect car in a department store. Getting through the obstacles of buying your own car is now possible and easier, thanks to various online direct lending companies. People from all walks of life can now apply for auto car loans online and get approved of a loan within a matter of days, hours, and even minutes. Finding a car loan appropriate for you needs consideration of a number of factors. You need to know how much you can pay for a car every month, whether you have good or bad credit standing, or whether you already have an auto loan but need refinancing. You also need to use a tool called auto finance calculator to help you make better financing decisions. Read on to help you find the right kind of financing for you. If you have good credit scores, then go for new or used auto loans They say people with good credit standing generally get approved of car financing. They may apply loans from traditional lending sources such as banks and credit unions without having much difficulty. Although it is an advantage, people with good credit standing can go for online lending sources that offer new or used auto loans for cheaper rates. New auto loans are ideal for individuals who have had credit problems in the past. These are suitable for people who are investing in a new car with enough paying capabilities, while used auto loans are for people who are practical and realistic about getting a car they need at the moment. If you have bad credit scores, then apply for bad credit auto loans Some people have difficulty in regaining their good credit standing. If you currently have bad credit and you are in need of a car, then you can search online for companies which can offer you bad credit auto loans. Some companies can work with direct financing companies to give you a loan for the car you want. Applying online puts you on an equal playing field with people of good credit standing applying for auto loans. You will not be judged because of your bad credit. You simply need to fill out a secure online form which they will assess and you can get approved in a few minutes. If you want to lower your monthly rates, then look for companies offering refinance auto loans Some people are charged with incredibly high interest rates for their cars. To solve this, you can look for car loan providers that offer refinancing auto loans. This will help lower the interest rates you are paying and help you save more money during the period of your loan. To help you evaluate the future savings you can get from having your loan refinanced, use auto finance calculators which are available in many online auto loan companies. There are many car financing companies available on the internet which can help you get the car you want based on your capabilities and needs. Thanks to the internet, you can get approved for your loan in minutes without being judged because of your good or bad credit.

Using Blogger for your Organization's Website

Wednesday, June 13, 2012
Editor’s note: this is a guest post from David Kutcher, co-owner of Confluent Forms LLC and Business Blogger whiz.

Our company is based in the college town of Northampton, Massachusetts, a town with a very strong culture of “buy local” and “buy small” ingrained in the social fabric. Walking down Main Street you can count on one hand the number of chain stores found here; small businesses dominate. But in this tight economy, how does a small business that can’t or won’t deep discount compete against the large online retailers? How can they keep their existing customers motivated without slashing their prices, let alone grow? And how can my firm deliver a compelling website solution that helps these businesses succeed within their small business budget?

Blogger is a hidden gem in the area of website development, providing advanced services for customers at a greatly reduced cost. Behind every Blogger blog is built-in Content Management System (CMS) functionality which provides for most customer needs where a unique CMS is unnecessary. With the added benefits of Google-backed hosting, built-in security and an easy to use editor, it further lowers the learning curve for any customer's management of their site while being feature rich, intuitive, and customizable. As these services are provided by Blogger without cost, there is already a significant return on investment before any custom templating or other advanced development services are required.

Blogger can easily be used to create the “standard” 5 page corporate website, but a Blogger solution can also be used to great effect to engage a company's customers and fans. Using the native blogging functionality, it can alert your customers to new products, services and events, establish you as an expert through informative articles, showcase your achievements, and even make your business more approachable by highlighting your friendly and knowledgeable employees.

Over the past few years we’ve created a number of compelling websites, built on the Blogger platform, that have enabled our small business clients to interact with and grow their customer base. Our mantra for our clients has been to

  1. establish the business as an expert,
  2. keep the business in front of their customers/clients, and
  3. make the site as easy as possible for the business to maintain.

A Blogger-based solution empowers these small businesses while still being customizable, affordable, easy to maintain, secure and stable.

Some examples of client sites that we’ve created and the content strategies behind them (and yes, these are all built on Blogger!):

Concentrics Restaurants, Atlanta GA
A restaurant group and consulting company that uses their site and blog functionality to showcase their restaurants, discuss their service offerings, announce new press and events, and alert their fans to specials. Their restaurants are unique experiences; the website was designed to capture the beauty of the spaces and the food and tempt new customers to experience it for themselves.





Pinch Gallery, Northampton MA
An artisan gallery that uses blog posts to showcase new artists and products in their store, providing additional context to the products in their online shop and giving existing customers a reason to stop by and check out what’s currently in the gallery. The Blogger site brought in such great traffic from far outside the normal customer area that Pinch decided to open up a web store that has been a huge success.






Ode Boutique, Northampton MA
A boutique clothing store that also doubles as a fashion blog discussing trends and featuring new clothing and accessories in their store, along with spotlights on local inspirational women, charities that they support, and their monthly Arts Night Out events. The site follows their mission of “marrying fashion, philanthropy, art and community in order to create an inspiring place to be and to shop”; each photograph, story, inspiration board, article or event that gets posted on their site advances their mission and their business.


Bakery Normand, Northampton MA
A true mom-and-pop bakery that writes about new seasonal offerings, communicates their ordering schedule for holiday products, and throws in some philosophical pieces that you know the baker was mulling over as he waited for the bread to rise. The Bakery waited until 2011 to have a website (after being in business 30 years!) and since the site has launched has jumped right in and begun using it to the fullest. It even encouraged the baker to experiment with new products because he wanted to post new pictures and product stories on his website!










How this translates into an engaging website for your business...

Step 1: writing articles, posting photographs, and creating content engages your customers and potential customers; a Blogger site provides the perfect platform as it was built for blogging.

Step 2: creating easy ways for your fans to follow you to get notified of new content (new products, service updates, specials, events, etc.) through "follow by email", RSS feeds, fan pages (Google+, Facebook, Twitter, etc.); Blogger provides these social media sharing functionalities out of the box.

Step 3: getting found through search engines and local searches; being a Google product has its benefits and Blogger has added additional tools for optimizing your site for search engines.

If you’re curious about using Blogger for your business you can view this Hangout on Air about Blogging for Your Business or read additional articles that we’ve written on the subject.

Posted by David Kutcher, Web Developer

The key to success on the Google Display Network

Tuesday, June 12, 2012
(Cross-posted on the Google Inside Adwords blog.)


Small businesses are realizing that they can go beyond search ads with the Google Display Network, reaching new customers and leads with engaging and relevant messages. In the past year alone, the number of small businesses running ads on the Google Display Network has almost doubled, and this growth trend is just beginning!

To help propel other small businesses to win the moments that matter with display, we decided to learn more from our customers, highlight their success, and share the strategies they’ve employed to achieve successful display campaigns.

Making display work for you
The key to being successful on the Google Display Network is understanding the mix of targeting types you should use to achieve your marketing objective. While there is no one-size-fits-all strategy, we know there are recurring themes among businesses who have set up successful display campaigns.
We found three small businesses that are great illustrations of these different approaches to display: Julian Bakery, Legacy Learning Systems, and Bedder Way.

Let’s take a closer look at their successful display network strategies:
  1. Drive sales online and in stores – Since ramping up their GDN campaign to drive online and offline sales, Julian Bakery has grown from 40 distributors and 100 customers to 1000 distributors and 300,000 customers nationwide.
  2. Control and understand every dollar you spend – Legacy Learning System achieves, on average, 1M impressions per day on the Google Display Network and 150 online sales per month by maximizing their ad performance using conversion tracking data.
  3. Harness the power of an image – Bedder Way has increased their display network conversions by 50% and decreased their cost per conversion by 25%, by using image ads on the display network to visually showcase their murphy beds.
To help inspire you, we’ve compiled these companies’ strategies into three short videos and downloadable guides on our revamped Google Display Network website. The videos provide an overview of each company’s strategy and the PDFs act as a guide to help you follow their lead, developing your own successful campaigns on the GDN.

Take a look, browse the site, and try out the Google Display Network for yourself!

Posted by Brad Bender, Director, Product Management - Google Display Network

Webmaster Academy: Connecting with Local Customers

Monday, June 11, 2012

If you’re looking to get found on Google, there’s a good chance your business isn’t just a website, but also a location. 20% of searches on Google are related to location, and 97% of consumers search online for local businesses. Lots of small businesses are looking to the web to boost the visibility of their brick and mortar establishments. We’ll outline a few essential steps to getting started.

It’s important that your business has its own website. Your website should include all the essential information potential and current customers would want to know about your business, such as your history, loyalty programs, unique events, or staff information.

Having a presence on social media is another great way to reach your local community. Social media allows you to engage with your customer base by sharing timely announcements and promotions, listening and responding to customer feedback, and giving customers an easy way to recommend your business to their friends.

A great place to start is with Google’s social network, Google+. With a Google+ business or brand page, you can share all types of information and content with customers, allow them to “+1” your business, and even video chat face-to-face with groups using a Google+ Hangout.

You can also use Google Places for Business to ensure that your business is easily discoverable online. Simply create a free listing for your business, or verify the existing listing already available. That way, when a potential customer searches on Google, Google Maps or Google Maps for Mobile with a phrase related to your service -- for example, [san francisco mexican restaurant] -- they’ll quickly be able to find the most accurate information right in the results. See this video for more info on Google Places:


Your website and Google+ pages are great ways to represent your local business online. If you’re looking for more ideas, the Webmaster Academy has additional information about how to connect with customers online. In next week's blog post, we'll discuss best practices for optimizing your site's discoverability and performance.

Posted by Garen Checkley, Search Quality Team

Help Desk Hangouts: Google+ Local

Friday, June 8, 2012
Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.


In our latest Help Desk Hangout On Air, we got an update on the new look and feel for Google Places, now Google+ Local. Local experts Dasha and Jade walk us through the redesign, what you need to know, and what’s coming next. They also answered your questions in real time. Miss the event? You can watch the whole thing on the Google and Your Business YouTube channel.


Check out the video description on the YouTube page for a minute-by-minute breakdown.

Some of the questions we answered during the Hangout:

What does this change mean for how business owners add and edit their listings? Do business owners need to have a Google+ profile?
It’s business as usual on this front. Verified business owners can edit the listings (now local Google+ pages) through the Google Places for Business dashboard, as always. Business owners just now looking to get verified can go through the process by clicking on the Manage this page button under Is this your business? header on the right of the page. Right now, business owners do not need to have Google+ profiles to verify and edit local Google+ pages.

Will Google+ Local pages and existing Google+ pages be merged?
Yes! If you’re a business owner that’s got both the local Google+ page (formerly Google Places listing) and a Google+ page that you made in Google+ separately, the current recommendation is to continue managing each separately. The plan is to merge them, so business owners have just one page to manage. We did a few early, and you can take a peek from the Google and your Business blog. We’ll post updates as they come, here, but you can sign up for email updates using this form. Already convinced? You can sign up to be considered for an early upgrade.

Can I attach a YouTube channel to my page?
No, but this is a piece of feedback we’ve heard often and are actively discussing. Eventually, you’ll be able to add videos directly to your “Videos” tab and post YouTube clips to your page’s stream, but that will only be available once Google+ Local pages are merged with existing pages and given the social functionality described above.

Where can I report a problem or send feedback?
Send feedback about Google+ Local like feature requests, or reports if you think something’s broken, through the gear icon on the top right, clicking on Send feedback. On local Google+ pages, the Send feedback link is on the bottom of the right column, under the big photo of the business. You can report incorrect data about a place, like the wrong phone number, by clicking on Edit business details on that right column.

Can a business owner manage reviews and photos uploaded by users?
Be sure to join us for next week’s Hangout at 11 a.m. PDT Wednesday May 2, when we discuss Business Photos for Google Maps. We’ll be taking questions early next week on the Google+ Your Business page.

There Are Now Many Mobility Products Here to Help

Thursday, June 7, 2012
Many people throughout the world suffer from mobility issues in their lives. These mobility issues could be from the result of an accident, illness, back pain or a time of life where old age causes a reduction in a person’s day-to-day mobility. For the many people who do have some sort of mobility issue as help is at hand, with the help of modern technology and design, there are now many mobility products here to help in daily life. One piece of mobility equipment which has made a dramatic difference for many people in the last decade would have to be the mobility scooter. As the mobility scooter has seen a real surge in its use for many people suffering from mobility issues, especially where they could not walk more than a short distance. The evolution and modern design of the mobility scooter, has meant that many people who once had to rely on another person or a helper to assist in things such as shopping or taking a trip to the bank or post office, now can feel independent once again. Bath times are another time which can present a challenge for people suffering from back pain or mobility issues. Although there some people might opt for having a wet room to aid at bathing time, in many peoples cases this might not be an option, in which case a why not try one of the new bathing cushions designed to assist at bath times. Bathing cushions are a simple designed product, which can be laid down in the bath and can be simply inflated at the touch of a button. A bathing cushion can help with both entering a seated position on the bath by fully inflating and then deflating to gain a comfortable posture. Alternatively, they can help you out of the bath tub by simply re-inflating. This product offers a low-cost way to enjoy bath times and no expensive bathroom alterations. To enjoy a relaxing rest, why not take a look at the modern range of rise and recliner chairs or adjustable beds now on offer to mobility users. Not only do the leading mobility companies offer an extensive range of rise & recliner chairs or adjustable beds, but they also offer a bespoke manufacturing service to suit an individuals needs. In addition a chosen mobility rise & recliner chairs, or adjustable beds can even be personalised using the bespoke service, which can offer a wide range of styles, trims, finishes and fabrics to select from. The great advantage with a these mobility products is that they are fully adjustable will enhance your movement after you have been settled or alternatively assist in helping you rise from your restful position.

The Business, June 7th 2012, "Oh The Places We'll Go!" Edition

Tuesday, June 5, 2012
Congratulations, Business fans! Today is your day. You're off to Great Places! You're off and away!

The Business regulars want to congratulate our guest Sam Davidoff on his graduation. No longer will he have to eat his meat to get his pudding! This young man is not just a stellar student, he has been racking up the extra credit in his extracurriculars and is taking over top clubs before he can even open up a bar tab. He also co-produces his own tour, The Young Guns of Comedy. He is not aware of my plan to eat his heart and steal his youthful powers.

He'll get mixed up, of course, as you already know. He’ll get mixed up with many strange birds as he goes. Like the rest of our guests!

Utah born, Seattle based comedian Emmett Montgomery found the comedy stage in late 2004 and has been failing beautifully ever since. Emmett has been involved in a lot of things including critically acclaimed comedy collectives, post apocalyptic variety shows, underground wrestling leagues and family friendly comedy nights in pizza restaurants. Mr. Montgomery has been featured at the Bumbershoot, Bridgetown Comedy and Sasquatch festivals. Emmett tells jokes from his heart. His heart is usually full of hope but sometimes it is full of spiders.

We also welcome Jeff Kreisler, Winner of the Bill Hicks Spirit Award for Thought Provoking Comedy, radio host on PRN, regular on Showbiz Tonight & MSNBC, writer for Comedy Central, IFC, TheFinalEdition.com & TheStreet.com, cast member of Shoot The Messenger, author of the bestselling "Get Rich Cheating," exec editor of "My Wall Street Journal," and star of hit international festival shows, Jeff Kreisler explores politics, business, culture, and life with passion, absurdity, and hope. Jeff now lives in New York City where he enjoys his newborn son, naps, commas and run on sentences.

Your Business regulars will also be in the house, with the exception of our favorite curly fry Alex Koll, who will be back in our arms again soon.

GANG, WE'LL MOVE MOUNTAINS!

So... be your name Buxbaum or Bixby or Bray or Mordecai Ali Van Allen O'Shea or Blue Ivy, you're off to Great Places! Today is your day! Your burrito is waiting. So...get on your way...and bring $5!

Five keys to success for measuring your website

Monday, June 4, 2012
A few weeks ago, I shared some basic tips on how to measure your online marketing efforts. Today we’re taking a deeper look at how to measure the effectiveness of your website. Think of your website as your “Open For Business” sign on the web - but unlike your business, your website is open 24/7. So it’s important for you to measure how well your site is achieving your business goals. By using free tools like Google Analytics, you can see how visitors are finding and interacting with your site, which can help you improve your customer experience and potentially drive more sales.


Here are five things that every business should consider:
  • Identify your goals and track them correctly: Think about the ultimate business objectives of your website and identify specific visitor actions that indicate success, like finishing a sale, signing up for a newsletter, or viewing an important page. Then set up goal tracking to see how visitors are reaching those goals. You can also assign a dollar value to each goal to see how it’s impacting your bottom line, or set up ecommerce tracking to integrate online sales data.
  • Become a conversion detective: Businesses spend a lot of effort getting people to visit their site, so if your visitors aren’t converting or achieving your goals, it’s important to figure out why. There could be a variety of factors, like too many required steps to request a quote, call-to-action icons that are too small, or poor placement of your email list sign-up button. See what conversion metrics need a boost, and experiment with your site’s content and layout to see what works best.
  • Get to the bottom of your bounce rates: Bounce rates represent the people who are visiting one page on your website and then leaving immediately afterwards. This could signal that they’re not finding what they need right away. Think about what information your customers might be seeking, like contact information or links to promotions, and make sure it’s front and center on your site. Bounce rates can also show you how effective your marketing campaigns are. For instance, if you’re running an email marketing campaign but find that they’re resulting in visits with high bounce rates, you could be wasting time and money.
  • Discover important audience locations: The Internet can introduce even a small town business to potential customers around the world, so you might be surprised at what audiences are most interested in your products or services. Take a look at the countries, regions and provinces where your website visitors are coming from - it just might inspire you to run an ad campaign targeted to reach shoppers in France, or start a special promotion for your fans in Canada.
  • Make the most of mobile traffic: More and more consumers are browsing the web on the go with their smartphones, so spend some time discovering how many of your site’s visitors are coming from a mobile phone. Are they viewing multiple pages, staying for a long time, or bouncing away quickly? A local restaurant might want to know whether mobile visitors are quickly finding information like hours of operation, menus and address - because if they’re not, they could be going elsewhere. If you need help making your website mobile, you can find a ton of resources at www.howtogomo.com to help you get started.
There are a lot of things that you can learn when diving into your website analytics, and I know that sometimes it can feel like an overwhelming amount of data. The important thing about measurement is to just get started and keep experimenting. You’ll begin to see what works for your unique site and business, and may even find unexpected areas for growth. Happy measuring!

Help Desk Hangouts: Adwords for video

Friday, June 1, 2012
Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.

In our latest Help Desk Hangout On Air, we discussed video advertising using Adwords for video with Googlers Dori Storbeck, Courtney Pannell, Rob Warner, and Valentine Matrat. They taught us how AdWords for video can benefit business owners, how to set up and target campaigns, and how to collect metrics when evaluating your campaign’s performance. Missed the Hangout? Watch it on the Google and Your Business YouTube channel

Check out the video description for a minute-by-minute breakdown.


Here are a few of the questions you asked us to answer during the Hangout:

Is video advertising helpful for local businesses? Is there a way to choose people from a certain town or area?
Video advertising can be a huge help. Video helps increase awareness and create a relationship between the business and potential clients, ultimately reducing barriers to first-time visits and increasing chances for repeat visits to the store. Video advertising allows you to build a personality for your business and provide compelling arguments to your local audience as to why they should choose your business.

If you have a video you know you want to promote, is there a strategy for selecting which type of video ad format to choose or should you try all formats and evaluate performance?
We recommend that you always start with all four video ad formats. You want your ads to achieve a balance between engagement and traffic to your videos. In general, the best format for driving traffic to your site and brand awareness is the in-stream format (it also tends to be the cheapest). That being said, starting out with all four ad formats will allow you to make better informed decisions for your needs.

Is there a time limit or minimum time that a video must be in order to be a TrueView ad?

Your video ad can be any length, but you don’t want it to be too short or too long. We’ve found that the optimal time for a video ad is between 30 seconds to a minute and a half, which allows you enough time to market your business and help you stand out from the competition, but not too long that users lose interest and skip your ad. Here’s a tip: Try to get the main point of your messaging at the beginning of the video so that you capture the audience’s attention.

Can you use annotations offered by YouTube videos in your AdWords video ads?
The annotations that you set up on your video from your YouTube account will show on your video when it plays as a TrueView in-search or TrueView in-display format. However, it does not currently show when your ad plays as a TrueView in-stream ad.

Is analytics data provided for video ads?
You will get detailed performance reporting and video analytics data from the AdWords for video interface in your AdWords account. You should also check out the YouTube Analytics tool, found within your YouTube account. YouTube Analytics is a great resource for businesses on YouTube because you can access a rich set of data about who is watching your videos.

YouTube Analytics can capture the following data and more:
  • Chronological and geographic distribution of your views.
  • Demographic data about your viewers, which provides age and gender distributions.
  • Traffic sources data that allows you to determine what external sites and YouTube features are generating traffic for your videos. This will help you determine how many views are generated by your TrueView ads vs other sources of traffic.
You can find more information on YouTube Analytics in the Help Center.

To learn more about how to get started with the Display Network, visit our Help Center or check out the AdWords Community forum. And remember to tune in to the live stream of our next Hangout at 11 a.m. PT Wednesday June 6 — topic to be announced on the Google+ Your Business page early next week!

Posted by Dori Storbeck and Courtney Pannell, Global Online Advertising Associates