Wednesday, August 28, 2013 Posted by ganita at 4:37 AM
I have already mentioned in another article how depending on your warm market to grow your MLM or network marketing business is a recipe for failure. How then, do you create a non-stop flood of targeted leads? In other words, how do you drive traffic to your website? Let's talk about a "traditional" business. What do they do to generate publicity for themselves, and therefore generate customers? They MARKET their business. Notice anything? Network MARKETERS. MARKET a business. See the connection? You are still marketing your business to drive traffic to your site and generate income; the difference is in the business model. Marketing strategies of a traditional business are the very same strategies that network marketers use to create website traffic, or if they aren't using them, they SHOULD be. They are: · Build a website (which includes the components of an automated marketing system as well as a call to action, otherwise it is just a very expensive image ad) · Try to get their business written up in the press · Advertise to drive traffic to your website and generate customers (reps in your downline) There are many different forms of advertising that enable you to drive traffic to your site and generate a flood of pre-qualified leads for your network marketing business. Here is a partial list: · PPC (Pay per click) · SEO (Search engine optimization) · Email marketing · Blog/Write articles · Video marketing · Press releases In this post we are going to focus on PPC advertising. What is Pay Per Click (PPC)? Pay-Per-Click (PPC) is an advertising method which makes use of search engines, websites and network traffic. A user clicks on an ad which directs, or drives, them to a particular site. Each click is paid for by the advertiser (YOU). PPC is based on a bidding process where the advertising party (YOU) bids on a keyword or string of unique keywords. Competitive keywords are more pricey. However, with good keyword research you can find keywords as cheap as $0.01 per click. Google AdSense is the largest network to advertise via PPC, and they have an excellent keyword tool for you to research your keywords and keyword phrases before you bid on them. Advantages of PPC There are many advantages to PPC advertising: · Fast and easy. PPC creates instant traffic to your site. You can set up your account, create an ad and get it online within a day. · Top position easily achieved on a search engine if you are willing to outbid your competitors. · Complete control over advertising campaign. You set the daily advertising budget according to what you can afford (as little as $5/day), in what geographical regions the ad will run, you can even adjust your budget to be more or less on certain days depending on daily response results. · No limit to the keywords and keyword phrases you can use to advertise your network marketing business or affiliate product. · Results are easily tracked and measured. Statistics gathered enable you to keep track of the exact cost per customer acquisition, determine which keywords perform best, etc. · No commitment necessary. You can run your ads for as long or as short a period of time as you want, from just days to many months. You decide. Disadvantages of PPC What are the downsides to PPC? · It costs money. Why do I list this as a disadvantage? It's obvious it costs money, "pay" is right in the name of the advertising method! Well, in any business, low operating costs is always a primary goal, and there are free methods for advertising your network marketing business, so I felt it was appropriate to note this as a disadvantage. If you have the money, it is highly effective! If you are operating on a tight budget, however, this is something to consider when developing your network marketing ad campaigns. · People are skeptical of advertising and therefore tend to ignore sponsored (PPC) ads. Various studies have shown that only 15-20% of small businesses actually get a good return on investment (ROI) and recoup their PPC advertising costs. To Use or Not to Use PPC My thoughts on PPC: If you track your statistics closely and optimize your advertising dollars spent, this is an effective part of a multi-faceted marketing campaign. Do not depend on it as your sole source of revenue, just as I have advised you not to depend exclusively on your warm market to build your network marketing business. Also, design your ads so that they are aligned with valuable information on your site. Don't try to convert visitors into customers (or in your case, representatives in your downline) in one step. Nurture the relationship with your prospects through providing valuable content that is of benefit to them, and lead them down the path to where they are clamoring to become a part of your network marketing business, not you begging them to do so.