Wednesday, August 28, 2013 Posted by ganita at 4:37 AM
I have already mentioned in another article how depending on your warm market to grow your MLM or network marketing business is a recipe for failure. How then, do you create a non-stop flood of targeted leads? In other words, how do you drive traffic to your website? Let's talk about a "traditional" business. What do they do to generate publicity for themselves, and therefore generate customers? They MARKET their business. Notice anything? Network MARKETERS. MARKET a business. See the connection? You are still marketing your business to drive traffic to your site and generate income; the difference is in the business model. Marketing strategies of a traditional business are the very same strategies that network marketers use to create website traffic, or if they aren't using them, they SHOULD be. They are: · Build a website (which includes the components of an automated marketing system as well as a call to action, otherwise it is just a very expensive image ad) · Try to get their business written up in the press · Advertise to drive traffic to your website and generate customers (reps in your downline) There are many different forms of advertising that enable you to drive traffic to your site and generate a flood of pre-qualified leads for your network marketing business. Here is a partial list: · PPC (Pay per click) · SEO (Search engine optimization) · Email marketing · Blog/Write articles · Video marketing · Press releases In this post we are going to focus on PPC advertising. What is Pay Per Click (PPC)? Pay-Per-Click (PPC) is an advertising method which makes use of search engines, websites and network traffic. A user clicks on an ad which directs, or drives, them to a particular site. Each click is paid for by the advertiser (YOU). PPC is based on a bidding process where the advertising party (YOU) bids on a keyword or string of unique keywords. Competitive keywords are more pricey. However, with good keyword research you can find keywords as cheap as $0.01 per click. Google AdSense is the largest network to advertise via PPC, and they have an excellent keyword tool for you to research your keywords and keyword phrases before you bid on them. Advantages of PPC There are many advantages to PPC advertising: · Fast and easy. PPC creates instant traffic to your site. You can set up your account, create an ad and get it online within a day. · Top position easily achieved on a search engine if you are willing to outbid your competitors. · Complete control over advertising campaign. You set the daily advertising budget according to what you can afford (as little as $5/day), in what geographical regions the ad will run, you can even adjust your budget to be more or less on certain days depending on daily response results. · No limit to the keywords and keyword phrases you can use to advertise your network marketing business or affiliate product. · Results are easily tracked and measured. Statistics gathered enable you to keep track of the exact cost per customer acquisition, determine which keywords perform best, etc. · No commitment necessary. You can run your ads for as long or as short a period of time as you want, from just days to many months. You decide. Disadvantages of PPC What are the downsides to PPC? · It costs money. Why do I list this as a disadvantage? It's obvious it costs money, "pay" is right in the name of the advertising method! Well, in any business, low operating costs is always a primary goal, and there are free methods for advertising your network marketing business, so I felt it was appropriate to note this as a disadvantage. If you have the money, it is highly effective! If you are operating on a tight budget, however, this is something to consider when developing your network marketing ad campaigns. · People are skeptical of advertising and therefore tend to ignore sponsored (PPC) ads. Various studies have shown that only 15-20% of small businesses actually get a good return on investment (ROI) and recoup their PPC advertising costs. To Use or Not to Use PPC My thoughts on PPC: If you track your statistics closely and optimize your advertising dollars spent, this is an effective part of a multi-faceted marketing campaign. Do not depend on it as your sole source of revenue, just as I have advised you not to depend exclusively on your warm market to build your network marketing business. Also, design your ads so that they are aligned with valuable information on your site. Don't try to convert visitors into customers (or in your case, representatives in your downline) in one step. Nurture the relationship with your prospects through providing valuable content that is of benefit to them, and lead them down the path to where they are clamoring to become a part of your network marketing business, not you begging them to do so.
Saturday, August 24, 2013 Posted by ganita at 9:01 AM
Social responsibilities lay in business framework Most people think of business simply as a way to generate money. While this may be a primary motivating factor for some, it also carries many underlain responsibilities. Business owners become part of the infrastructure of the community. They supply a service or product which fills a need of the community. The common bond linking community and business lies in each others realization of shared assumptions. Business realizes they fill a need, desire or fixation of the community and the community realizes who their contributor is. While community can survive without business, business on the other hand cannot exist without community. No community is self sufficient and no business is customer free. Business must develop social programs and policies that can be seen as responsive to social expectations, but not necessarily limited to socially demand. A firm having social awareness is in tune to its customer’s requirements as well as its’ viewpoint. There are three main driving forces between business and society: 1. The idealistic outlook: primarily relates to principles and social responsibility, 2. the institutional outlook: Its’ expression of social responsiveness 3. the organizational orientation: primarily relates to policies and management of social issues. There are four Basic Models of Business Relationships 1. Humanitarian - adhere to principles of compassion and reinvesting into the community 2. Ethical - adhere to principles of honesty and decency 3. Legal - adhere to all laws and regulations 4. Economic – adhere to making a profit. While a certain responsibility lies in being a good corporate partner and citizen, the most fundamental business responsibility is that of economics. The primary reason for being in business is to make a profit. Business exist for generating revenue for the business and in so doing, provides revenue for its employees. All other business responsibilities are based or established upon economic assumptions which is the responsibility of the people in charge. Without this statement the prognosis of future success becomes nothing more that arguable considerations. While plotting a course of action, businesses are expected to operate within the framework of societal law, thus carrying the burden of legal responsibility. Likewise, legal responsibility is restricted to the “letter” of the law, while the “spirit” of law is reserved for ethical reasoning. Next, businesses are expected to have an ethical responsibility which is defined as “any and all activities or practices which are either expected or prohibited by society members even though they are not written into law.” Ethical classifications are further separated from legal activities by use of negative definition: ethical responsibility relates to those social expectations and norms not yet codified into law. In the same line, philanthropic responsibility designates those areas of voluntary social involvement not specifically prohibited or demanded of companies because of their economic, legal, and ethical responsibilities. Business also carry as a philanthropic obligation to contribute to its community. This responsibility is discretionary in nature and seen as an investment in future growth. Even though this is not a requirement it is a necessary and sufficient obligation that socially expects from responsible businesses. Theoretical Assumptions If the economic role of the business is reduced to the narrow emphasis of profit it then could become blinded to making of contributed economics. This posturing leaves out the need for community relations. There is another scenario to consider which is in contrast to the ordinary view, the so-called separation thesis. This is when businesses focus either on profits or social concerns but not on both. This rises a question of debate that businesses can not only be profitable and ethical, but they should fulfill these obligations simultaneously. Can a business be profitable and disconnected from community? In today’s world, franchising brings business into a community while being completely detached from community needs. The clear-cut separation of business from community raises the problem of coexisting within a harmonious environment. Even though a business may appear to be separated the burden of responsibilities still apply. The business provides a tax revenue as well as product, service and employment. There are interwoven responsibilities which represent the stimulus for economic considerations. The social pressures imposed on today’s business are decreasing in importance, whereas economic and legal responsibilities are a requirement and ethical practices are vaguely expected, charitable contributions although desired, are completely voluntary. A good business citizen, while striving to fulfill all its responsibilities, will actually apply the necessary priorities to secure its status in the community. Businesses have a responsibility that goes well beyond the demands of law and common morality. They set as examples of good moral judgment and community responsibility.
Tuesday, August 20, 2013 Posted by ganita at 10:35 AM
Your business location should be tailor-made to fit with your company budget, spacing requirements and ease of operation. For some business owners, leasing affords a sense of freedom and relieves the financial burden of a down payment, yet may be too restrictive for some kinds of operations. The decision to buy a piece of commercial property offers its own set of risks and rewards, and should be considered carefully before entering into a mortgage contract. Leasing Commercial Space 1. Cost Effective Leasing a commercial space will usually require a one to two month move-in deposit, making the rental space a cost efficient way to do business. New business owners may be strapped for cash, and by leasing, rather than purchasing, your storefront or office is cost effective to set up shop with minimal funding. 2. Flexibility Leasing a commercial space gives the entrepreneur plenty of room to grow, downsize or change locations. Although once you sign a lease, you are locked into a fixed amount of time to make the lease payments, the terms may be only a matter of months to be released and start over in another location. 3. Freedom Setting up shop without the burden of a mortgage to pay allows a sense of financial freedom. Albeit, a purchased piece of commercial property could be leased or sold to another, there could be months before the owner receives any income from the property. A hefty mortgage may also interfere with business profits and may demand downsizing of personnel. 4. Maintenance A leased office or shop has a landlord to lean on, taking away tedious responsibilities with the plumbing, electricity and security. In a leasing situation, any repairs or legal liabilities are left in the hands of the building management team. 5. Subletting In some situations, you may sublet your leased office space to another. However, this must be cleared in writing from the management office, and careful attention given to their rules and regulations for renting out the space. Buying Commercial Space 1. Secured Location Buying a piece of commercial property adds assurance that the space is secured and cannot be given to someone else. In a leasing situation, when the lease expires, the renewal process may not have the same initial terms, thus proving unfavorable to renew. However, when you purchase, your prime location is secured. 2. Equity As with a residential piece of property, a commercial owner may take out cash against the mortgage. In an emergency financial crisis, having a mortgage to borrow from lends a sense of security and provision of funds. Most commercial purchases will require 20 to 25 percent down on the purchase price, giving instant equity to the business owner. 3. Remodeling When you have bought a property, it is your to do with as you wish. Remolding, expansion and reconfiguration are yours for the taking. The ownership allows the business structure to be molded around the enterprise for a perfect fit and usage of space. 4. Tax Deductions The interest on a commercial loan is tax deductible, with allowances for deducting any depreciation. 5. Lease Your Excess Space If you own the property, you may lease your excess space without any restrictions from a third party over your head.
Monday, August 19, 2013 Posted by ganita at 10:37 AM
A business card is an important business tool and introduces you to people. It does more than profile you it remains as a constant reminder of who you are what you do and what your contact details are. According to marketing experts a business card is an affordable way to advertise your business or services. It represents you on paper and so it should reflect your style and class. The 10 essentials of a business card are: 1. Choose a paper that is durable and does not crumple. The size should not be unwieldy and the font should be readable. 2. Before you hand over details to a printer log on to the World Wide Web and view the many websites devoted to the designing of online business cards. 3. Type out on your computer basic information: name, profession, contact numbers, office address, e-mail and so on. If you have a website include the URL too. 4. Use a company logo if you have one. 5. Be innovative and include a picture of yourself. 6. Decide to be unique and have either a business card in two colors say black and red or use a touch of gold or sheen. 7. Nowadays many people have business cards that are plastic coated and so can withstand a great deal of wear and tear. 8. If you are bold choose shapes other than the standardized rectangle. The are shapes like square, round, triangle, and house shaped used by people in the real estate, design, and advertising industry. But think a bit before choosing a different shape, if you are quite and stylish a business card in an odd shape may stand out like a sore thumb. 9. If you have specially designed office stationary then you could create a business card that apes the “branding” of your business. 10. For printing you have two options you could print cards in your office printer if you only need a few or appoint a local printer to print business cards for all office employees. The business card throughout your office should have the same design, color, and paper. Only the name, designation, and contact details should be changed. Make the business card a successful marketing tool and increase your business profits by giving out business cards to the right contacts. Think about adding value to your business card by having a visible statement that delineates what you do. So, run a slogan either at the bottom of the business card or on the reverse. Some people use the reverse of the business card to print contacts of branches, or put a map indicating where the office is, or list what services the business covers. So think carefully and make the card send a lasting message that conveys who you are and what you do. A business card is a valuable tool that is not very expensive so make the most of your business card.
Saturday, August 17, 2013 Posted by ganita at 6:34 AM
A phone line is as important to a business as having a building or functioning utilities. As the landline phone drops in popularity, many owners are looking for ways to keep up with modern technology. This must be tempered with the reality of business communications; staying on top of telecommunications technology is the best way to keep pace with the competition. Fortunately, business VOIP services offer users the best of both worlds. Your Connection to the World Though cell phones have become far more popular than typical phone lines, the business telephone system is still an important tool. Businesses need a direct line to the office, not to an individual. This allows businesses to maintain a sense of continuity as staff changes are made, and allows customers the satisfaction of knowing that those individuals who are actually at work are receiving their calls. This basic business necessity shows no sign of changing, even if the industries surrounding phone usage are constantly evolving. Leveraging New Technology Business telephones operate in much the same ways as they always have, but the technology behind these lines has grown rapidly. New business VOIP lines allow businesses the chance to take advantage of the best that telecommunications technology has to offer, all without having to increase their costs. In fact, VOIP lines tend to cost significantly less than those lines offered by the traditional phone companies, helping businesses to leverage technological growth into real savings. Perhaps best of all, this technology allows businesses to make use of lines as they see fit. Adding or removing a line is as easy as a few clicks, and businesses can allow their telecommunication needs to grow at the same pace as the rest of their operations. Reliability and Utility Of course, a business telephone system is not worth using if it is not reliable. Home phone owners can deal with a few dropped calls without worrying about the consequences, but a bad connection can actually cost businesses money. Fortunately, modern business VOIP technology provides a more reliable system for those who are aware of the importance of every phone call. If your business is able to keep its customers and clients on the line, it stands a much better chance of growing. If you have the right phone system, you can be assured that your calls will have stability.